Field notes

Short notes from the work of getting a value proposition to hold

Practical observations on proof, alignment, sales pressure, and the difference between language that sounds good and language a business can actually use.

September 7, 2026
Wood-Shedding the Value Proposition

A value proposition does not need only to be written. It has to be rehearsed against the objections, caveats, proof gaps, and internal disagreements that make it break in market.

Want to see where your current story holds?

The Fit Check reads your existing materials and shows where the value proposition is clear, where it is unsupported, and where it starts to contradict itself.

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Short notes from the work of getting a value proposition to hold

Wood-Shedding the Value Proposition

Want to see where your current story holds?